As a specific example, imagine how many less people would enroll in Medicare if instead it was called Lifelong Assistance in Meeting Medical Needs of Aging Able-Bodied Population. Just finding eligibility criteria and the correct forms to submit would be 10 times harder.
(I think it would be even better if Medicare and Medicaid weren't so similar and easy to confuse with one another. Recently I had to explain both concepts to an immigrant who knew about neither but found contradictory information online about both.)
Having a strong, consistent, easy to use name IS a positive.
It’s easy to remember, which means more “engagement”. For a local government organization, that means more support, more feedback, and the constituents are “getting their moneys worth” more than a government organization that they can’t ever interact with.
It’s a clear win for using your dollars BETTER
(.com should never have been expanded to outside US-headquartered companies, either.)