Moreover it's a massive economy of scale, while their consumer electronics competitors are busy fighting a losing battle against the server market for chips, Apple can undercut them, grow their market share and get even more service revenue.
Should they also start CPU fabs? Batteries? Lithium mines?
On the other hand, if Apple invests in RAM production and prices fall, it's not like the investment is wasted, RAM is a commodity. They lose at worst the opportunity cost of deploying the capital inefficiently, but they have so much that it hardly matters.
Apple should take this crisis as a warning that they aren't vertically integrated enough to protect their business model.
As for batteries, Apple is not even close to the largest consumer of batteries. If they were an electric car company then yes they should be making their own batteries.
Memory is well within Apples design and Engineering capability. Long-term, Apple has to think about the Chinese getting a bigger part of the market in memory because they can undercut the three company cartel worldwide in time with this fake AI memory crisis.
It's actual corruption and the standard fascist model of corporate takeover by the state.
The "integration" of SpaceX/xAI is just standard Musk-move-losses-to-the-company-making-money-at-the-moment bullshit.
Apple actually have the runs on the board, xAI has Musk-BS.
The initial investment in chip fabs is so big it can't be justified when the established players already make enough to satisfy demand, but right now they don't so there's an opportunity.
It's still risky for sure but it makes some sense that it happens now. Hyperscalers spend 100s of billions yearly, at some point the amount given to TSMC gets larger than starting your own fab.
If success was guaranteed (it's not, as AMD and several others have learned) I think many more co's would start their own fabs in the current market.
As for why xAI, well why not - many of the others who can afford a fabbing attempt can't risk getting on TSMC's bad side even for a year or two.
Operating a FAB requires employing PhDs that are willing to work 8 hours shifts with no breaks (each removal of a bunnysuit is an expensive exercise), and there’s no reason to believe SpaceX is capable of hiring such people.
Reusable rockets likely got the same ridicule, as did fast satellite internet, self driving and fully electric vehicles.
I can understand that Musk does not have the most palatable personality, but floating ideas and at least attempting innovation regardless of outcome over a long time is a net positive for society and should not be discouraged.
In those areas, Musk successfully leveraged government largesse to compete with fat, lazy incumbents who had either coasted for decades (rockets and satellite Internet) or who didn't bother to show up to the game (EVs, self-driving and otherwise.)
That does not describe the semiconductor industry.
Musk has never beaten anybody who actually put up a fight, as far as I'm aware. I guess Blue Origin technically counts, but again that's not exactly TSMC.
Aren't we still waiting for that?
They buy and build manufacturing capacity, and there’s also a huge shortage in that today.
Can a US company by a Chinese company... no. Number one, China won't let them. Number 2, China is building up these companies as a strategic reserve against the US/Korea for when they eventually go to war. So, yea, eventually the US will ban any imports of memory from those companies which would turn it into a toxic asset for Apple.
They book manufacturing capacity often years in advance. Samsung is their majority RAM supplier and they reportedly agreed to doubling their price a few months ago.
https://finance.yahoo.com/news/samsung-100-ram-price-hike-12...
The original article is baseless speculation proven wrong by news announced in February.
Hardly. While it may be fan fiction, or speculation, Horace has been researching and writing about Apple's operations for decades. I tried listening to his podcast years ago and the discussion at the time of Apple's supply chain movements was extremely detailed to the point where it wasn't even listenable for me.
"Our team has over 25 years of daily research on Apple Inc"
It's literally all they do
After all, how does one miniaturize future SOC devices if you don’t bring memory in the house eventually?