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The excuse for the SSD is that the controller is on the SoC

The shortage that connects to a modern Mac isn’t an SSD — it’s raw NAND.

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Why does the controller need to be on the SoC when the market already has SSDs with built-in controllers that follow a standard and allow you to easily replace it?
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It doesn’t have to be. It is an engineering decision that has design consequences. Integrating it likely has advantages in packaging, performance, power consumption, etc.
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