>> They are a hardware company at heart, the do software as software is needed.
replyThis has never been true, not since Steve Jobs returned.
The heart of Apple is software and hardware integration.
Hardware companies that do software just to prop up the hardware business do terrible software, and (no doubt the Apple haters gonna hate this) but Apple does - for the most part - amazing software.
>> which is expensive and then do a massive investment
Apple has $145 billion in cash.
>This has never been true, not since Steve Jobs returned.
replyThis is true now more than ever, since their hardware is now much better than the competition and the software pretty abysmal.
>The heart of Apple is software and hardware integration.
The heart of Apple is integrating their excellent hardware with their subpar software in order to force users to adopt it.