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By who? The only US people who seem to like the tarrifs are the ones front running trades on their announcement.
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Such political statements never damage the brand for every citizen, but for some.

Tesla is a good example. Elon Musk became political and anti-EU, which resulted in an irreparable damage of the Tesla brand in Europe. Not for everyone, but a big group of people would never again consider buying a Tesla. As a result Tesla lost market share in Europe.

Apple seems to be on the same path now.

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More like EU became anti-Musk. And Tesla had great sales in the first half of 2026 in the EU.
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Lol, no. Tesla might have "great sales", but other manufacturers grow faster.

edit: here are some stats https://eu-evs.com/marketShare/ALL/Groups/Bar

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> Just think about if Porsche would make a press release and calling the US tariffs "un-American".

Like this? https://www.thestreet.com/automotive/bmw-ceo-has-blunt-new-m...

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I can't find the problematic statement. Off course the tariffs are a threat to the financial success of German car manufacturers, and they need to keep their investors updated.

The DMA is also threatening Apple's high profit margins. That's the whole point of the DMA.

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