Such political statements never damage the brand for every citizen, but for some.
replyTesla is a good example. Elon Musk became political and anti-EU, which resulted in an irreparable damage of the Tesla brand in Europe. Not for everyone, but a big group of people would never again consider buying a Tesla. As a result Tesla lost market share in Europe.
Apple seems to be on the same path now.
More like EU became anti-Musk. And Tesla had great sales in the first half of 2026 in the EU.
replyLol, no. Tesla might have "great sales", but other manufacturers grow faster.
replyedit: here are some stats https://eu-evs.com/marketShare/ALL/Groups/Bar