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there's a difficulty in evaluating how much goes into Apple revenue because Apple mixes Europe (not just EU) and Middle East.

The 7% probably comes from a Daring Fireball article, based on misunderstanding some Apple communications, and which Gruber later had to backtrack

https://medium.com/luminasticity/when-smart-people-cant-reas...

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Yes, I was coming from Gruber's article, thank you for correcting me!
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