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I have never had a customer that would respond well to me saying 'let's build a formal language over an AST'. What customers have you had that did?
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Does it matter? I'd bet most customers don't ask for "a somewhat formal language" in the first place, but that's what you're calling for. I definitely do have customers that want to find data potentially tainted by user input, and my code example shows that.

With the code snippets, I tried to show how expressing customer-facing concepts doesn't require more code than detailed, internal concepts. Notice how the semantics captured by each example get progressively "larger" and closer to the frontend.

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They ask for software that reflects how their organisations operate and think, both when things are smooth and when they're not.

The phenomenon that developers no longer understand what their code is for after a few months is well known, and it usually concerns code that was written quickly with almost exclusively programming language primitives and very few symbols carrying domain meaning. This is much easier to achieve with highly abstract primitives like those in the Iverson languages.

There's a related phenomenon where developers too slavishly apply 'do not repeat yourself'/DRY, and interconnectedness grows too quickly in a code base that will inevitably become quite large. It is hard to resist this impulse, and in my amateur experience it is even harder in Iverson languages. Maybe I'm wrong and this doesn't happen in practice for some reason, but I've never come across articles about how to avoid it when working in e.g. APL or J so either the problem doesn't manifest or the professionals in these languages doesn't have solutions. Or I just didn't read the right material, which I'm sure you'll correct if that's the case.

I agree that solutions can come out very elegant and that exploratory programming can be very interesting, at least in J, the flavour I know best (in part thanks to the APK), and judging from recorded live programming and lectures. However, what I've heard from people with experience from TakeCare informs my conclusions above. It will be interesting to see whether CGM manages to recruit enough developers to keep it going. They're already advertising in terms of 'do you have some years of experience? have you ever been interested in Python, R or Haskell? come experience real magic in APL with us', so it seems their current employees don't manage to attract enough developers by word of mouth.

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