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> Paint doesn’t take engineering time.. just spend $500 and let some other company do it.

Are you sure you read the article? The is explicitly addressed.

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DIY wrap kit I guess is a form of options, but again seems like a missed revenue opportunity. Some of your market wants DIY customization, but realistically some anmount of (or almost every) consumer would rather pay +$1000 for a nice colored than $400 for a wrap kit.
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The moment you say "just", you've lost the argument.
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In the YT video (linked in another comment), it claims they save $350M by not building painting facilities.
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I think it better if they just give options for easy modding. You take it to a garage for a mechanic to spray it, or to hollow out radio nook, or add a phone charger outlet.
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