DIY wrap kit I guess is a form of options, but again seems like a missed revenue opportunity. Some of your market wants DIY customization, but realistically some anmount of (or almost every) consumer would rather pay +$1000 for a nice colored than $400 for a wrap kit.
I think it better if they just give options for easy modding. You take it to a garage for a mechanic to spray it, or to hollow out radio nook, or add a phone charger outlet.