Basically he's picking a very well sorted platform of a vehicle and then choosing the brand that most correlates with buyers who'll keep it in good order.
My take is that at that age you don't pay that much more for the upbadged car but you're likely to find it in good condition but you get to enjoy the bling (the '96 is ahead of its time with traction control) and Buicks of that vintage have one of the best engines GM ever made.