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wait your competitive advantage is “human friction exists”?

…how do you justify marketing yourself in a system like that?

“In general, people in this vertical have difficulty doing their jobs. Luckily we’ve had drinks with most of them” ……

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It is obviously more than that, you've just chosen to pick a single item off the list to focus on.
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Please do elaborate, I can’t see anything else that would be a competitive advantage in a market full of capable computer engineers?
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