Then we should call Vercel Zeit because it was always Zeit and Vercel name is just a founder joke.
I'd argue that it doesn't help that X is such a stupid name that many people actively oppose calling it that. Twitter (noun) and tweet (verb) were hardwired into language, my guess is you'll still be hearing them in decades to come.
This is like correcting someone who says "legos" instead of "Lego": who cares what a corporation wants you to call it?