It was not intentional but my post really does read like a little story vignette that ends with a gut punch.
Not looking for sympathy so much as fellow appreciators of irony and schadenfreude but here's another kicker.
I pitched this idea to my previous company and was told there was no appetite for it. Just saw on my old company's blog that they released a "digital transformation in a box" program for mid-market clients in this space which is 90% of what I pitched to them. Bad and hilarious timing all around.