An additional layer of insight to the chicken/egg problem: the developer of the software we are using was founded by someone in the construction industry, not software. I think one of the issue with the adoption of AR is that there is currently a disconnect between the people who have a problem and the people who could produce a solution. Compared to 'a solution in search of a problem', AR seems to be 'a solution that is failing to introduce itself to the problems it can solve'