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I can read Chinese and still cannot process that image as Latin script. They've turned every letter into a Chinese character component. It makes my head hurt.
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I still can't read it despite trying.
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The page below, in the “Summary” section, has a version in normal font, starting with “Tân niên”

(Also, interestingly, there is a version in Chinese characters. Looks like the whole phrase is a borrowing from Classical Chinese? Probably the readers know the phrase as set expression, so it's easier for them.)

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It does not help that "hoa" is stylized as something resembling の口亽.
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