“Research suggests that changes in the social perceptions of what constitutes overweight and obesity may contribute to the increased prevalence of obesity (Burke et al., 2010; Johnson et al., 2008; Johnson-Taylor et al., 2008). The growing prevalence of overweight and obesity could change the subjective threshold for what most people consider a “normal” weight level, thereby resulting in under-detection of overweight and obesity (Robinson, 2017). This explanation highlights the fact that social context affects weight perceptions (Hammond, 2010; Leahey et al., 2011b; Mueller et al., 2010; Robinson and Kirkham, 2014) because individuals adjust perceptions of their own weight based on the weight of those around them (Ali et al., 2011; Burke and Heiland, 2007; Maximova et al., 2008; Robinson, 2017)” https://pmc.ncbi.nlm.nih.gov/articles/PMC6304710/
The comically fat guy on some old shows looks reasonably normal today. However being overweight with a high fat person simply isn’t healthy. The healthy person who doesn’t exercise much should be quite thin rather than simply replacing muscle with fat and keeping the same weight.