On a millions or billions of year time frame, the organisms with the flexibility of ncRNA would have an advantage, but this is extremely hard to figure out with a "single point in time" view point.
Anyway, that was the basic lesson I took from studying non-coding RNA 10 years ago. Projects like ENCODE definitely helped, but they really just exposed transcription of elements that are noisy, without providing the evidence that any of it is actually "functional". Therefore, I'm skeptical that more of the same approach will be helpful, but I'd be pleasantly surprised if wrong.
For example, we don't keep transposons in general because they're useful, which are almost half of our genomes, and are a major source of disruptive variation. They persist because we're just not very good at preventing them from spreading, we have some suppressive mechanisms but they don't work all the time, and there's a bit of an arms race between transposons and host. Nonetheless, they can occasionally provide variation that is beneficial.