In the other direction, in East Asia they go "A-P-P" for app(lication) (:
replyI think I've even overheard M-O-D for mod(ification).
Chinese shoppers for sheepskin footwear in Australia ask for U-Gee-Gees not "Uggs"
replyAt least they're coming to Australia for US trademarked footwear.
reply</glare emoji?>
Indeed. Katie Perry fashion is about to go through the same nightmare of brand power. I don't think the little Aussie battler will win this time either.
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