A reminder of how much of success is luck/timing.
replyAnd remember Quibi [1]? Short-form video in vertical format specifically for mobile devices? They didn't have every aspect nailed, but they were definitely trailblazers on that front.
replyQuibi launched in April 2020. TikTok by this point would have 2 billion downloads [1]. It's difficult to assess they were trailblazers here. I might even say a component of their failure is free mobile video was widely accessible by this point.
reply[1]: https://www.theverge.com/2020/4/29/21241788/tiktok-app-downl...
Didn't have every aspect nailed? Definitely trailblazers? Quibi is a prime example of an absolute business wipeout. They got a bunch of investor money together, showed no interest in what viewers actually want, and then went down in flames immediately upon public release of the product. The whole thing was a disaster that didn't accomplish anything beyond putting a bunch of capital in the pockets of C grade C suite players.
replyWas that at all like TikTok? I thought it was professional creators, not community-sourced.
replyThey really dropped the ball.
replyOr YouTube. Short form animation was the largest draw of views in the early days before they chose to kill it and become a "serious platform"
replyI thought the kept incentivizing longer content so they could cram more ads into the videos. Hard to get some one to watch a 20 second ad for a 2 minute video, but if you can convince everyone to pad that thing up to 10 minutes you could stuff at least 2 ads in there.
replyIt got Kodak'd.
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