Spend 15 minutes with the median 7-30 year old and you’ll think differently. Yes it’s not everybody. But it’s clearly most of them.
The majority will be listening to it while on their commute, or at the gym, or doing chores around the house. My wife (a civil engineer) has a podcast going in the background even while working. I asked her how she actually manages to pay attention to it and she says that it's mostly for the background noise.
> Movies are getting longer at the cinema too -- what used to be 85 minutes is now 150 minutes.
Because these movies are not made for the cinema anymore, but for streaming platforms, where people can consume in the same way they consume their podcasts.
Just because one person uses a podcast as background noise, doesn't mean everybody else is.
My dude you’re using music wrong. Noise generators do exist - you can even pick a color for your noise!
It even has a name - "second-monitoring".