I mean, first of all, who falls asleep during a movie? Even stuff I've seen 30 times already, is still engaging and holds my attention from start to finish. Yet, then again, we've had to cancel "friends movie night" in our house because people would come over, sit down to watch the movie, and after 10 minutes they're all scrolling their phones and bored with the movie. Unless it's got frantic action every second, you're going to lose people. Something is really wrong with our attention spans.