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It's a node based UI. So you can use multiple models in succession, for parts of the image or include a sketch like the person you're responding to said. You can also add stages to manipulate your prompt.

Basically it's way beyond just "typing a prompt and pressing enter" you control every step of the way

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right, but how is it better than Lovart AI, Freepik, Recraft, or any of the others?
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Your question is a bit like asking how a word processor is better than a typewriter... they both produce typed text, but otherwise not comparable.
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I'm looking at their blog[1] and yeah it looks like they're doing literally the exact same thing the other tools I named are doing but with a UI inspired by things like shader pipeline tools in game engines. It isn't clear how it's doing all of the things the grandparent is claiming.

[1]https://blog.comfy.org/p/nano-banana-via-comfyui-api-nodes

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Interesting, have you used both? A typewriter types when the key is pressed, a word processor sends an interrupt though the keyboard into the interrupt device through a bus and from there its 57 different steps until it shows up on the screen.

They’re about as similar as oil and water.

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