I am not able to rank for my own brand name, it's not crowded. All the pages that are ranking from other websites (linkedin, facebook, x) are owned by me.
So then... what is the problem? Pages you own are being returned in results. Sounds like you are doing fine. Don't jump into the "SEO" snake oil game. Just put your content where the traffic is going anyway, and focus on actual business metrics.
Why would you think that a new website with no history is going to outrank a facebook page etc? It will take time for the website to establish as the authority and then place alongside the social pages etc. At this point you're lucky the social pages etc show up so at least you have something representing in the space.
Why would you think that a Facebook page should outrank a website? I would think that a Facebook page SHOULD be considered only slightly more authoritative than a youtube comment.