Yeah, it was also rebranded from "Beepberry" to "Beepy" because RIMs lawyers had nothing better to do than rush to the defence of a long-dead brand apparently.

Oh LOL I didn't even notice that on the first link, yeah I guess they're just obscuring it for the logo. IRL it is a non pixelated keyboard xD

FWIW the project hit a wall and they didn't deliver the quantity they planned on, I ended up buying one on ebay for an extortionate cost (but buying rare electronics scratches an itch for me) - digging in the discords lead to discover an offshoot project that made some progress at a recent chaos comms congress, called Beepis

https://bbkb-community.github.io/computers/beepis/