The remaining hosting companies certainly still make a lot of money, a shared hosting business is basically on autopilot once set up (I used to own one, hence why I still track the market) and they can be overcommitted like crazy.
Yeah, there’s definitely been some wild consolidation. I’ve actually been involved in quite a few acquisitions myself over the last decade in one form or another.
> (I used to own one, hence why I still track the market)
I’m still in the industry, though in a very different segment now. I do still keep a small handful of legacy customers, folks I’ve known for years, on shared setups, but it’s more of a “you scratch my back, I’ll scratch yours” kind of thing now. It’s not really a profit play, more a mix of nostalgia and habit.
That’s been happening, at least from my own memory, since at least the mid-2000s.
> plus consumer interest in "a website" has declined sharply now that small businesses just feel that they need an instagram to get started.
Ah yes, the 2020s version of “just start a Facebook page.” The more things change, the more they stay the same I suppose.
> Combine that with site builders eating at shared hosting's market share
I remember hearing that for the first time in I wanna say...2006? It sure did cause a panic for at least a little while.
> and it's not looking good for the future of the "old school" shared hosting industry that you are thinking of.
Yes, I've heard this one more times than I can count too.
The funny thing is, I’ve been hearing this same “shared hosting is dying” narrative for nearly two decades now. Yet, in that time, I’ve seen multiple companies launch, thrive, and sell for multi-million dollar exits.
But sure, this time it’s definitely the death knell. Meanwhile, I assure you, the bigger players in the space are still making money hand over fist.
https://www.mordorintelligence.com/industry-reports/web-host...
> By hosting type, shared hosting led with 37.5% of the web hosting market share in 2024