What did we used to call it? Google-fu?
I mainly work with .NET and I did a search for the term "prompt engineering" on one of the biggest website for job adverts in my country. Out of almost 800 offers only 9 mention the term "prompt engineer". Changing that to "AI" produces around 200 results, but many of these are typical throwaway lines like "our company uses the newest AI tools" that doesn't mean anything.
Maybe it's different in other regions or tech stacks, but so far I am not seeing anything that makes me feel I need to take any of this seriously.