If you're talking about the competition part of "Moonwalking..." I hear you. Many would argue that the author's participation in the memory competition glues the book together and adds an entertaining angle. Personally, it sometimes feels boring when the author dedicates too much space to dialogs with memory athletes-focusing on mundane topics instead of techniques or what they learned about memory. Still, there are so many fascinating facts and references that I'm okay with it.

It was written by a journalist and a jew, not a typical human. The OP is probably an advertisement.