If you read his support page it's apparent why not. This is a labor of love which he can still hardly keep afloat after trying a variety of income sources such as ads and direct sponsorships.

https://www.fieggen.com/shoelace/support.htm

Why Support Ian?

I've devoted two decades of mostly altruistic labors to the niche topic of shoelaces. I spend probably 60 hours a week continuously improving this website, answering visitors' questions, solving their shoelace problems – even granting permission for my material to be re-used by other educators.

All of this effort earns me less than 1/5 of the Australian National Minimum Wage.

I'm thinking of calling this my “Million Dollar Website” – not because it's worth a million dollars but because it has cost me a million dollars compared to what I could have earned at a regular job (based on an average Australian annual wage of $50,000 × 25+ years).

Any support that you can give will be gratefully accepted and warmly appreciated.

It’s a static catalog. Where’s the money in that? We need to activate the analysis of the database of widgets, to know our inventory availability. Great, huh? How about we turn that and see who’s online and then maximize our ordering function to the overstock? Great! Rinse, repeat, profit! Everyone and everything is an asset to be tracked and managed in real time through our gated and ungated websites, apps and assets… Shop-A-Tron!