Assuming the leak was accurate, almost doubling usage in 4 months for an enterprise product seems like pretty fast growth?
Its growth trajectory seems to be on par with Teams so far, another enterprise product bundled with their M365 suite, though to be fair Teams was bundled for free: https://www.demandsage.com/microsoft-teams-statistics/
Improve the workflows that would benefit "AI" algorithms, image recognition, voice control, hand writing, code completion, and so on.
No need to put buttons to chat windows all over the place.
PS: When I say party trick I don't deny it has its uses but it's currently used like the jesus-AI that can do anything.
Until MS makes sure their models get the necessary context, I don't even care to click on them.