upvote
To further your argument, look at the XBOX. It is impossible to tell which is the latest model by name alone. Where the playstation is simple, the latest is the 5, the previous was the 4, and the one before that was the 3.
reply
Oh no I just realized the next generation will be called Microsoft 365 Xbox Copilot
reply
There will be an integrated voice LLM that hallucinates advice and "useful" tips as you play and cannot be turned off
reply
They'll make cheating bots a first party feature just to sell Copilot.
reply
Microsoft 365 Xbox X Copilot S
reply
It will come with 6 GB of RAM, unless you get the Microsoft 365 Xbox X Copilot Dynamics Pro with 13 GB RAM.
reply
deleted
reply
deleted
reply
Some musings from someone who has not worked in microsoft but has in big tech.

This often happens because the people inside are incentivized to build their own empire.

If someone comes and wants to get promoted/become an exec, there's a ceiling if they work under the an existing umberlla + dealing the politics of introducing a feature which requires dealing with an existing org.

So they build something new. And the next person does the same. And so you have 365, One, Live, .Net, etc

reply
Google Plus was the same. Lots of unrelated google products were temporarily branded as part of google plus for some reason, including your google account and google hangouts (meet).
reply
The Dev Tools division had Quick- prefix for some tools before settling on Visual- once VB took off.

Then there's DirectX and its subs - though Direct3D had more room for expanded feature set compared to DXSound or DXInput so now they're up to D3D v12.

reply
There’s got to be solid reasons why they do this and have done so for so damn long. At the very least institutional reasons. At best, actual research that suggests they make more money this way. But as a consumer, I hate it.
reply
Marketing has too much power. They get some hairbrained scheme to goose the numbers and just slam a mandate all the way down the org. Is "Copilot" not getting enough clicks? Make every button say "copilot", problem solved. Marketing doesn't know or care what was there before, someone needs numbers up to get their promotion.
reply
>> Is "Copilot" not getting enough clicks? Make every button say "copilot", problem solved. Marketing doesn't know or care what was there before, someone needs numbers up to get their promotion.

So Microsoft isn't bringing copilot to all these applications? It's just bringing a copilot label to them? So glad I don't use this garbage at home.

reply
Yes and no, because "Copilot" isn't any single thing, but can mean whatever they want it to mean in different contexts.
reply
It's marketing but I think they want everything to seem like an integrated platform so they can sell you on creeping into bundles.
reply
Perhaps the "consistent" naming helps them shove more through the Enterprise door.

If a large company has bought into "Co-Pilot", they want it all right? Or not, but let's not make carving anything out easy.

Just a thought.

reply
This is actually one of their smart decisions. "Copilot" is currently going through the corporate regulators, who know nothing about technology, but I can't buy it until they say everything is Legal.

So once we have signoff then my counterpart in Sharepoint/M365 land gets his "Copilot" for Office, while my reporting and analytics group gets "Copilot" for Power BI, while my coding team gets "Copilot" for llm assisted development in GitHub.

In the meantime everybody just plugs everything into ChatGPT and everybody pretends it isn't happening. It's not unlawful if they lawyers can't see it!

reply
Thanks for validating my intuition!

> In the meantime everybody just plugs everything into ChatGPT

I believe you meant "everyone plugs everything into ChatGPT for Co-Pilot"! A statement with its own useful ambiguities.

It is comical, but I can now make a serious addition to Sun Tzu's maxims.

“All warfare is based on deception.”

“To subdue the enemy without fighting is the acme of skill.”

"Approval is best co-opted with a polysemous brand envelope."

reply
NT..? Good comment made me laugh.
reply