Counterpoint: https://youtube.com/watch?v=r8Y-P0v2Hh0

Summary: Trump used memes not in the sense of pepes but in the original (Dawkins') sense of "earworm" soundbites, along with a torrent of scandals, each making the previous seem like old news, to exploit a public tired of the "status quo" into voting for a zany wildcard pushing for reactionary policy