When you accept the amount of investments that these companies have, you don't get to guide your company based on principles. Can you imagine someone in a boardroom saying, "Everyone, we can't do this. Sure it will make us a ton of money, but it's wrong!" Don't forget, OpenAI had a lot of public goodwill in the beginning as well. Whatever principles Dario Amodei has as an individual, I'm sure he can show us with his personal fortune.
Parsing it is all about intention. If someone drops coffee on your computer, should you be angry? It depends on if they did it on purpose, or it was an accident. When a company posts a statement that ads are incongruous to their mission, what is their intention behind the message?
You don't. Companies want people to think they have values. But companies are not people. Companies exist to earn money.
> That hasn't happen with Anthropic for me.
Yet.
Anthropic being a PBC probably helps.
Isn't that a distinction without a difference? Every real world company has employees, and those people do have values (well, except the psychopaths).
The first imperative is a company must survive past its employees. A company is an explicit legal structure designed to survive past the initial people in the company. A company is _not_ the employees, it is what survives past the employees' employment.
The second imperative is the diffusion of responsibility. A company becomes the responsible party for actions taken, not individual employees. This is part of the reason we allow companies to survive past employees, because their obligations survive as well.
This leads to individual employees taking actions for the company against their own moral code for the good of the company.
See also The Corporation (2003 film) and Meditations On Moloch (2014)[0].
[0] https://slatestarcodex.com/2014/07/30/meditations-on-moloch/
If you lend any amount of real-world credence to the value of marketing, you're already giving the ad what it wants. This is (partially) why so many businesses pivoted to viral marketing and Twitter/X outreach that feels genuine, but requires only basic rhetorical comprehension to appease your audience. "Here at WhatsApp, we care deeply about human rights!" *audience loudly cheers*
And company execs can hold strong principles and act to push companies in a certain direction because of them, although they are always acting within a set of constraints and conflicting incentives in the corporate environment and maybe not able to impose their direction as far as they would like. Anthropic's CEO in particular seems unusually thoughtful and principled by the standards of tech companies, although of course as you say even he may be pushed to take money from unsavory sources.
Basically it's complicated. 'Good guys' and 'bad guys' are for Marvel movies. We live in a messy world and nobody is pure and independent once they are enmeshed within a corporate structure (or really, any strong social structure). I think we all know this, I'm not saying you don't! But it's useful to spell it out.
And I agree with you that we shouldn't really trust any corporations. Incentives shift. Leadership changes. Companies get acquired. Look out for yourself and try not to tie yourself too closely to anyone's product or ecosystem if it's not open source.
To be fair, they also cooperate with the US government for immoral dragnet surveillance[0], and regularly assent to censorship (VPN bans, removed emojis, etc.) abroad. It's in both Apple and most governments' best interests to appear like mortal enemies, but cooperate for financial and domestic security purposes. Which for all intents and purposes, it seems they do. Two weeks after the San Bernardino kerfuffle, the iPhone in question was cracked and both parties got to walk away conveniently vindicated of suspicion. I don't think this is a moral failing of anyone, it's just the obvious incentives of Apple's relationship with their domestic fed. Nobody holds Apple's morality accountable, and I bet they're quite grateful for that.
[0] https://arstechnica.com/tech-policy/2023/12/apple-admits-to-...
That's the main reason I stick with iOS. At least Apple talks about caring about privacy. Google/Android doesn't even bother to talk about it.