There is more to the New York Times Company than meets the eye [0].

0. https://en.wikipedia.org/wiki/List_of_assets_owned_by_the_Ne...

As the sibling said, papers used to make money via ads and classifieds. NYTimes pivoted to games. This gives people a reason to go to NYT every day and gives them upsell opportunities to full subscriptions. WaPo and others don't have the alternate revenue source.

International prestige and internet-centered strategy (online games, lifestyle...).