It can be both! You can fill up the seats with people that you pay to watch it!

You can also look it up on Rotten Tomatoes where it currently has a 99/100 audience score and then look it up on IMDB, where it has 1.3/10. I personally believe none of the two are completely legitimate, but I think it's pretty obvious which of the two is more astroturfed.

Instead of both-sides-ing this, you can look at objective data. Here's BoxOfficeMojo: https://www.boxofficemojo.com/release/rl4287397889/. Right now it says $8.1M in the US, $75k worldwide. Not bad for a movie that cost $40M to make and about as much to market, huh?

One rationalisation I've heard is that it made more money than expected for a documentary. If we take that at face value, it's worth asking why Bezos felt the need to pay Melania tens of millions more than the budget for the typical documentary.

Your case study in media bias writes itself. All it took was a google search.