Recently, both NYT and WP had front page articles about a book by some billionaire's daughter whose husband cheated on her. They seemed like puff-PR posts.
When Kanye West bought a full-page ad apologizing for his anti-semitisim upon release of a new album, he apparently also bought a full-on legitimate looking "news" article to go with it:
https://www.nytimes.com/2026/01/26/arts/music/ye-kanye-west-...
This is the same newspaper that has reporters bragging on Twitter that they shouldn't have to report on major economic news, like the broad effects of the Inflation Reduction Act, because they don't need to report on anything that would benefit Biden. Apparently Biden didn't pay off the right people at the NYTimes.
NYT is taking a smart approach to other verticals, such as The Athletic and some of their podcasts (for tech, Hard Fork). I am hoping they can figure out business coverage eventually.
What surprises me is how almost no other "hard news" brand in the English-speaking world has attempted to follow even a lite version of the NYT approach. It's not like Bezos or the other billionaire owners of legacy media (Murdoch, Soon-Shiong, Henry, etc) didn't have the chops or the deep pockets to invest in a recipe database or a simple gaming portal. Even AARP figured out that simple games are a good way to engage with its users (https://www.aarp.org/games/).
I now read WSJ largely for the same reasons "more focused, a little drier, easier to follow". I also find WSJ is much better at writing good headlines that draw you in, on a broad range of topics not just breaking Trump news 24/7 which is mostly what NTYimes notifies you with. WSJ also has an excellent Youtube channel, probably the best of the big 3. The only problem with WSJ is it costs twice as much.