The B2B startup motto of "where someone is using Excel to do something other than accounting, there's a startup waiting to happen" has been shockingly resilient over the decades, and I suspect will continue to be.
replyPaper forms used to be our main competitor.
replyPaper forms have some amazing features that software really can't compete with. And also some significant downsides that software fixes.
We need a new one: "Where someone is using a vibe-coded internal tool made by the creative department that keeps needing bug fixes, there's a start up waiting to happen."
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