I find it equally disingenuous to suggest that Heroku was only for startups with lavish budgets. Absolutely not true. That’s my only purpose here. Everyone has different experiences but don’t go and push your own narrative as the only one especially when it’s not true.
Even at their peak, Heroku was a niche. If you’d gone conferences like WWDC or Pycon at the time, they’d be well represented, yes, and plenty of people liked them but it wasn’t a secret that they didn’t cover everyone’s needs or that pricing was off putting for many people, and that tended to go up the bigger the company you talked to because larger organizations have more complex needs and they use enough stuff that they already have teams of people with those skills.
The world's a lot bigger than startups
Your original statement is factually incorrect.