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Why not both? Profit at both ends. Selling your data to other ad outfits doesn’t decrease the likelihood you click their own ads.
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From OpenAI’s point of view, while that might yield some revenue (probably not much, for they don’t have leverage over Google), it would not be in their interest strategically because it would make Google’s ads offering more powerful (better information about user), and they want to compete with Google on ads.

So I think it would be a poor choice.

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Like the car you want to buy. Suddenly you start seeing it everywhere. Hopefully that's what it is.
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