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This matches a lot of what I’ve been seeing too.

What stood out to me is that AI seems far less concerned with domain age than Google is. If there’s enough contextual discussion around a product (ie. Reddit threads, blog posts, docs, comparisons) then AI models seem willing to surface it surprisingly early.

That said, what I’m still trying to understand is consistency. I’ve seen cases where a product gets recommended heavily for a week, then effectively disappears unless that external context keeps getting reinforced.

So it feels less like “rank once and you’re good” (SEO) and more like “stay present in the conversation.” Almost closer to reputation management than classic content marketing.

Curious if you’ve seen the same thing, especially around how long external mentions keep influencing AI recommendations before they decay.

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