In the interview when they were describing this problem, I asked why the didn't just put all of the new release in a new dir, and use symlinks to roll forward and backwards as needed. They kind of froze and looked at each other and all had the same 'aha' moment. I ended up not being interested in taking the job, but they still made sure to thank me for the idea which I thought was nice.
Not that I'm a genius or anything, it's something I'd done previously for years, and I'm sure I learned it from someone else who'd been doing it for years. It's a very valid deployment mechanism IMO, of course depending on your architecture.
Just git branch (one branch per region because of compliance requirements) -> branch creates "tar.gz" with predefined name -> automated system downloads the new "tar.gz", checks release date, revision, etc. -> new symlink & php (serverles!!!) graceful restart and ka-b00m.
Rollbacks worked by pointing back to the old dir & restart.
Worked like a charm :-)
that's how Chrome updates itself, but without the symlink part
The OS core is deployed as a single unit and is a few GB in size, pretty small when internal storage is into the hundreds of GB.