None of these things were rolling back a technology. History shows that technology is a ratchet, the only way to get rid of a technology is social collapse or surplanting the technology with something even more useful or at the very least approximately as useful but safer.
Once a technology has proliferated, it's a fiat accompli. You can regulate the technology but turning the clock back isn't going to happen.
And usually the general public does not have a direct stake in the outcome (ok, maybe broadcast spectrum regulation should be mentioned there), but this time they do and given what's at stake it may well be worth trying to define what a good set of possible outcomes would be and how to get there.
As I mentioned above and which TFA is all about, the press for instance could be held to a standard that they have shown they can easily meet in the past.
However the technology is nonetheless here to stay, until it's replaced with something better.