Its never really like this.

Tiktok spend a lot of money talking to EU regulators. They know shits coming down the track because these directives have to be put into law by eu members. that takes time.

> Doesn’t help the impression that they’re running a non-EU tech company shakedown campaign.

But thats not the point, companies shouldn't be doing stuff they know is harmful. Thats literally the point of regulation.

> Like, where were they years ago saying “hey TikTok, we think your design is addictive and probably illegal, you need to change or face penalties.”

That is basically what happened today. No penalties have been issued at this point.

Also Commission had sent various requests for information to TikTok in 2023 before they opened these proceedings in early 2024 (https://ec.europa.eu/commission/presscorner/detail/en/ip_24_...) - this didn't come out of the blue.

You answered it yourself. They can't extract billions if the company is still small.

Fines on US tech companies bring in more money to the EU than the EU's entire tech industry combined.

> Otherwise it just seems like the EU waits for years and years until a company is a big enough player and then retroactively decides they’ve been breaking the law for years.

Lol. It's never like this.

These companies are given plenty of warnings and deadlines. After years and years of ignoring them these companies get slapped with a fine and start playing the victim.

BTW at this point DSA has been in effect for three years