I have used Apple products for over 20 years, because I felt like a customer instead of the product. Apple’s services strategy has changed this perception. I question Apple’s competitive advantage when they shift to a Google-like business model. They are actively throwing away the very thing that made them a unique and valuable player in the industry, and for what? A couple extra percent profit in the short term?

Steve Jobs always said he wanted to make insanely great products for customers. Products they’d be proud to recommend to their family. It feels like Cook lost his way, spending too much time focusing on the stock, instead of letting great products drive adoption, and letting the stock follow.

If the rumors are true that Apple is preparing for a change at the top, I how we see a dramatic change in the services strategy and Apple can get back to making great products that people actually want to use.

I'm already questioning it. The software quality just keeps getting worse.