Considering the median amount of time people spend on social media daily, it sure does not seem to be so easy for the average person (as was implied in the comment you replied to). I've got a pretty good self control when it comes to the common vices, but I can't see why that would generalise to everyone else.

It's easy for you and me. At the same time, it doesn't seem right to make a business of intentionally going after the people who get addicted to this, like flavored cigs meant to appeal to teenagers. And these social media companies have a paper trail of internal research on user engagement.

But I'm still wary of the motives behind these bans because they seem to be about controlling information, not addiction.