The next generation of that, the ATX, is the one they have said would be half that cost. According to regulator filings in China BYD will be using this on entry level $10k cars.
Hesai got the price down for their new generation by several optimizations. They are using their own designs for lasers, receivers, and driver chips which reduced component counts and material costs. They have stepped up production to 1.5 million units a year giving them mass production efficiencies.