I think they were worried that releasing a product like ChatGPT only had downside risks for them, because it might mess up their money printing operation over in advertising by doing slurs and swears. Those sweet summer children: little did they know they could run an operation with a seig-heiling CEO who uses LLMs to manufacture and distribute CSAM worldwide, and it wouldn't make above-the-fold news.
[1] https://en.wikipedia.org/wiki/LaMDA#Sentience_claims
[2] https://research.google/blog/lamda-towards-safe-grounded-and...