Not really? The phone that breaks early or the bank scamming their customers on interest rates probably scams any individual mark for more than the fake boner pills. Gambling, which mainstream companies like "family friendly" Disney advertise and participate in, scams more people out of larger sums money than whatever crypto thing you're thinking of. Phone carriers or car manufacturers selling your location are at least as bad as whatever BonziBuddy was doing.

Regardless, imagining there were a difference in the direction you believe, it would be one of degree, not kind. Scams by large companies backed by large advertising campaigns are still scams.