The "social engineering" is that I was invited to a demo back in October and thought it was really interesting.

(Two people who's opinions I respect said "yeah you really should accept that invitation" otherwise I probably wouldn't have gone.)

I've been looking forward to being able to write more details about what they're doing ever since.

I think this comment is slightly unfair :(

We’ve been working on this since July, and we shared the techniques and principles that have been working for us because we thought others might find them useful. We’ve also open-sourced the nlspec so people can build their own versions of the software factory.

We’re not selling a product or service here. This also isn’t about positioning for an acquisition: we’ve already been in a definitive agreement to be acquired since last month.

It’s completely fair to have opinions and to not like what we’re putting out, but your comment reads as snarky without adding anything to the conversation.