At some point, policing what each employee eats and how they spend their maximum "per day/per diem" total allowance becomes a cost-drain.
I have been in orgs where some people were frugal and bought essentially groceries, so they could eat in their hotel room - some of that was dietary or health choices and restrictions. Eating restaurant food every single day for 3-meals/day is not a healthy choice (especially years ago when portion sizes were typically far too vast in some countries/regions). Then, in the same group - we had staff who would determine an average size meal - and then ensure that the tips they left would max-out to their daily maximum allowance, to "spread-the-wealth" so-to-speak.
Neither was fraudulent - we were allowed a daily max budget (it was not a per diem), we still had to submit receipts - heck, in our region if you wanted to spend your budget entirely on alcohol, there were (at the time) no red flags.
As for "why" it's a personal benefit, that's just how we've decided as a society. We want people to pay tax on personal income irrespective of how it's spent and we want to allow businesses to pay tax on net income because to create economic value you sometimes have to spend a lot on inputs.
So we have rules for what income is taxed on gross and what income is taxed on net. For the most part, personal income is taxed on gross and business income is taxed on net. And then, to compensate for the gross taxation, a standard income deduction is offered.
Because of this difference between the way personal and business income are taxed, the classification of things into one and the other matters. A logical way for a company to restructure things given just the naïve implementation is to transfer all payment to payment in kind: the company buys your groceries, pays your rent, and so on. You love this, your taxes are lower and you still get the same benefit of the money. The IRS, therefore, qualifies what is personal and what is business. Your company cannot buy you your groceries and pretend they aren't paying you.
However, it is true that the company sometimes sends you on assignment where your costs would be higher than if you were to stay at home. In these cases, it is reasonable for them to pay for your expenses. Well, ideally, your company then always sends you on a one-day trip every month but sends you back with a Costco-haul. This would let them pay you more (you both win, the tax man[0] loses) so long as they appropriately redirect pay into in-kind. So the IRS says "you can either be careful or you can have a fixed amount for travel that works for these categories"[1].
So, "why" is it a personal benefit? It's because we have taxation, and because business and personal income are differently taxed, and because business spending has to therefore be defined. That's the broad strokes of it though there's nuance, and a lot of "well, actually" to get it out but that's the picture for the most part.
In the end, the lines have to be drawn somewhere. If you eat the office catering that's not a taxable benefit. But if you were to drive home to pick up and eat the Doordashed sandwich from the same place there and return to work, you would have eaten identical food and perhaps done identical work, but the treatment is different. Such is life at scale.
0: That's us, this society. We collectively are the tax man.
This bothers me a lot.
So basically a wealthy billionaire can take one company that makes profits and acquire a large loss making company that he also owns and Viola suddenly the profit making company doesn't need to pay as much in taxes anymore.
Or Google takes out huge ads on its own properties but it doesn't have to pay anyone and therefore doesn't have to pay any sales tax on those ads.
It feels like we are structurally encouraging vertical integration and bigger businesses.
We need to have some kind of alternative minimum global tax for companies based on gross receipts rather than net.
It's not required for personal income because you can't conjoin yourself with your butcher to become one person.
These rules have tightened up since the days of company cars and company houses “expensing” employee cars and houses as a tax advantaged form of compensation. If you try to do that now, that all shows up as “compensation” which is taxed. If you look at say Mark Zuckerberg’s yearly “salary” you will see that it is almost entirely non-monetary compensation for bodyguard services and “paying” for Mark Zuckerberg, the CEO, using the plane of Mark Zuckerberg, the person, and paying personal income taxes on that “compensation” even though Mark Zuckerberg was not paid any dollars (for that compensation).
The allocations you are provided and the manner in which you are allowed to spend them are generally considered “safe” from a accounting perspective. There is usually wiggle room above them if you are willing to more thoroughly document or finagle them, but that is extra accounting department cost to do things beyond the safe, well-trod legal path even if it is actually okay at the end of the day.
It is not that Finance rolled over, it is that it got escalated to a person who could understand the rules better, who advised the operator how to apply the rules in this case.