It might be a gym-type situation, where the average of all users just ends up being profitable. Of course it could be bait-and-switch to get people committed to their platform.

Having worked some time in huge businesses, I can assure that there are many corporate copilot subscribers that never use it, that's where they earn money.

In the past we had to buy an expensive license of some niche software, used by a small team, for a VP "in case he wanted to look".

Worse in many gov agencies, whenever they buy software, if it's relatively cheap, everyone gets it.